The Importance of Using Transcreation to Reach Hispanic Consumers
The Hispanic population is projected to reach 128.8 million people by the year 2060, which would account for 30 percent of the total population of the United States. This projection…
Hispanic Heritage Month: The Buying Power of Hispanic Consumers
The impact of Hispanic population growth on the U.S. economic landscape is undeniable. Hispanics are a dominant driving force behind technology adoption, housing demand, labor force growth, entrepreneurial pursuits and…
Music That Connects Our Culture
It’s the song you play in the morning while getting the kids ready for school. You played it while studying, and these days you get a smile on your face when you hear…
Culturally Connected Communications Launches Apprenticeship and Scholarship Program
Culturally Connected Communications (C3), Little Rock’s minority-owned diversity marketing, communications and public relations firm, has officially launched its apprenticeship program with the hiring of Kiyah Jasper. Kiyah will serve as the firm’s Marketing and Public Relations Apprentice and receive a $1,000 scholarship. (more…)
28 Days: Reimagining Black History Month
28 Days: Reimagining Black History Month(Ad)ding Real Color: Campaigning for the Full Color Spectrum Advertising, at its heart, is about motivating people to make impulsive decisions. The industry gives consumers…
Multicultural Marketing Trends Make Dollars and Sense
Multicultural Marketing Trends Make Dollars and SenseWhen one stops to assess the relationship between branding and marketing in the past year, it is vital to note the profound ways that…
A Year of Multicultural Marketing: 365 Days to Capitalize
A Year of Multicultural Marketing: 365 Days to Capitalize Once upon a time, multicultural marketing seemed relegated to “special observances” and holidays. “Those days are long gone - and they…
Meet the New Movers and Shakers: Multicultural Movers and Bankers
Meet the New Movers and Shakers: Multicultural Movers and Bankers Companies and businesses are missing out on key opportunities to partner with Hispanic and African-American consumers — particularly when it comes…
Multicultural Consumers Pack a Powerful Punch
Expanding segments of African-American and Hispanic consumers, through their buying power and sustainable growth market potential, are quickly establishing themselves as emerging leaders in the economic arena. To gain deeper…