Hispanic Marketing – Culturally Connected Communications

The Importance of Using Transcreation to Reach Hispanic Consumers

Post Author:c3firm
Post published:October 4, 2018
Post Category:Hispanic Marketing / Multicultural Marketing
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The Hispanic population is projected to reach 128.8 million people by the year 2060, which would account for 30 percent of the total population of the United States. This projection…

Hispanic Heritage Month: The Buying Power of Hispanic Consumers

Post Author:c3firm
Post published:September 30, 2018
Post Category:Diversity in Advertising / Diversity Marketing / Hispanic Marketing / Multicultural Marketing
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The impact of Hispanic population growth on the U.S. economic landscape is undeniable. Hispanics are a dominant driving force behind technology adoption, housing demand, labor force growth, entrepreneurial pursuits and…