Hispanic Heritage Month: The Buying Power of Hispanic Consumers

The impact of Hispanic population growth on the U.S. economic landscape is undeniable. Hispanics are a dominant driving force behind technology adoption, housing demand, labor force growth, entrepreneurial pursuits and…

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Culturally Connected Communications Launches Apprenticeship and Scholarship Program

Culturally Connected Communications (C3), Little Rock’s minority-owned diversity marketing, communications and public relations firm, has officially launched its apprenticeship program with the hiring of Kiyah Jasper. Kiyah will serve as the firm’s Marketing and Public Relations Apprentice and receive a $1,000 scholarship. (more…)

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28 Days: Reimagining Black History Month

28 Days: Reimagining Black History Month(Ad)ding Real Color: Campaigning for the Full Color Spectrum Advertising, at its heart, is about motivating people to make impulsive decisions. The industry gives consumers…

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Multicultural Marketing Trends Make Dollars and Sense

Multicultural Marketing Trends Make Dollars and SenseWhen one stops to assess the relationship between branding and marketing in the past year, it is vital to note the profound ways that…

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A Year of Multicultural Marketing: 365 Days to Capitalize

A Year of Multicultural Marketing: 365 Days to Capitalize Once upon a time, multicultural marketing seemed relegated to “special observances” and holidays. “Those days are long gone - and they…

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Meet the New Movers and Shakers: Multicultural Movers and Bankers

Meet the New Movers and Shakers: Multicultural Movers and Bankers Companies and businesses are missing out on key opportunities to partner with Hispanic and African-American consumers — particularly when it comes…

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Multicultural Consumers Pack a Powerful Punch

Expanding segments of African-American and Hispanic consumers, through their buying power and sustainable growth market potential, are quickly establishing themselves as emerging leaders in the economic arena. To gain deeper…

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